Background
The Navacord Marketing Team recognized the need to showcase the exceptional work being produced by their Broker Partners and so the idea was struck to create a booklet to enhance marketings internal and external communication strategies. The team aimed to create an engaging and visually impactful document that could serve as both a reference guide for employees and a promotional tool for prospective clients.
This interactive lookbook was designed to be visually impactful and enticing, making it a compelling resource for staff and a powerful marketing tool for prospects. The key features of this lookbook were as follows:
Engaging Design:
The lookbook's design was carefully crafted to capture the essence of Navacord's work, featuring visually appealing graphics, images, and content layout to draw the reader's attention.
Interactive Digital Publication:
The digital version of the lookbook allowed staff and prospects to click on links, QR codes, and embedded multimedia elements to access additional information, articles, and publications related to Navacord's services and success stories. The document was created to be both a print publication and a digital document, ensuring accessibility for all readers. QR codes within the print version enabled readers to access online content easily.
Content Showcase:
The lookbook included links to publications, articles, and other promotional materials, ensuring that readers could explore the full range of Navacord's
Results
The interactive lookbook produced outstanding results:
Engagement:
The document was highly engaging, with over 500 views by both Navacord employees and prospects.
Resourceful Tool:
It served as a reminder to employees of the materials they had available and effectively showcased Navacord's services and success stories to prospective clients.
Enhanced Communication:
The lookbook improved Navacord's internal and external communication strategies, providing a versatile resource to convey their value proposition.
Visually Impactful:
The visually appealing design and interactive elements encouraged readers to return to the lookbook for more information.
Navacord's Marketing Team's creation of an interactive lookbook successfully addressed their need to showcase their work, engage their audience, and provide accessible resources. This approach allowed Navacord to strengthen its position in the insurance and risk management industry and continue delivering high-quality services to its broker partners.
