Jones DesLauriers Branding
Background
Jones Deslauriers Insurance Brokerage, JDIMI Consulting, Rouer Insurance and Hull Group Insurance were established and reputable entities in the insurance industry. To leverage their collective strengths, they decided to merge and form a unified organization, providing a wider range of insurance services. This merger necessitated a new branding effort to reflect the businesses combined identity.
Process
Stakeholder Engagement:
The rebranding process began with thorough interviews and discussions with key stakeholders, including executives, employees, and clients. Understanding their expectations and concerns was crucial in shaping the rebranding strategy.
Concept Development:
Multiple rebranding concepts were developed and presented to the stakeholders. These concepts aimed to convey the organization's commitment to excellence, unity, and a broader portfolio of insurance services.
Brand Finalization:
After careful consideration and feedback from stakeholders, a final brand identity was chosen that resonated with the merged entity's values and mission.
Results
The successful rebranding effort yielded several positive outcomes.
Increased Social Media Following:
Following the rebrand announcement, Jones DesLauriers' LinkedIn social media page experienced a significant growth in followers. Within the first three months after the rebrand, the company's LinkedIn page saw a remarkable 24% increase in followers.
Positive Stakeholder Feedback:
The feedback from staff members and other stakeholders was overwhelmingly positive. The rebranding effort not only reflected the organization's new identity but also boosted morale and enthusiasm among employees.
Summary
Jones DesLauriers' successful rebranding and social media growth demonstrates the importance of a well-executed rebranding strategy following a merger. By engaging stakeholders, presenting multiple concepts, and finalizing a brand that resonated with the company's mission, the organization achieved remarkable growth in its LinkedIn following and received positive feedback from its employees. This not only strengthened their external image but also improved internal morale and unity.
Jones Deslauriers Insurance Brokerage's merger and rebranding process created a stronger, more united organization with an expanded range of insurance services. The success of their rebranding strategy, as evidenced by the significant increase in LinkedIn followers and positive feedback from staff, underscores the significance of a well-planned and executed rebranding effort in a rapidly evolving industry. Taking a comprehensive approach to rebranding led to positive outcomes and strengthened the overall business.
